A banner is a popular advertising option and marketing material. Do you know why?
It’s because a banner is cost-effective, sustainable, highly targeted, reusable, impactful, durable, easy to make, and adapts to your organization’s bespoke needs. We don’t think you would expect anything else from a marketing material. With a banner, you can connect and engage with your target market on a large scale.
A banner is effective for your organization but only if banner printing is done right. If anything goes wrong in the printing process, your banner will not be as effective as expected. And unfortunately, your investment in this marketing material will go in vain.
How to make your banner printing perfect
By connecting with a reputable digital printing company like Mavens Touch and considering the following important points.
Types of banner printing
- Vinyl banner printing- Commonly used for outdoor advertising, vinyl banner printing is available in horizontal and vertical layouts. A vinyl banner is durable and waterproof, making it ideal for a range of different environments.
- PVC banner printing– Used indoors and outdoors for a wide range of purposes, PVC banners are lightweight, highly durable, weather resistant, and available in a wide range of shapes and sizes.
- Mesh banner printing– Tiny holes in mesh banners allow light, wind, and sound to pass through them, making them ideal for advertising in different conditions. These banners are incredibly durable with plenty of finishing options available.
- Fabric banner printing– With the application of dyes, pigments, or other related materials in the form of patterns, fabric banners are crease-resistant, machine washable, and scratch-resistant. Also, they are recyclable and durable.
Size of the banner
The size of the banner depends on how far you want to target and what size your display space can accommodate.
If you are targeting traffic very far away, you should opt for a large-sized banner. The larger the banner, the further your message will reach. It’s because people’s eyes are usually attracted to the largest thing in their path. Small banners often get missed out in heavy traffic.
Other than this, the banner should be proportionate to your space. You shouldn’t hang a huge banner in your tiny shop or vice-versa. An improper-sized banner will give an unsightly appearance and people will have a problem reading the message.
Font style on the banner
Many font styles look good on the banner printing. But, you should choose something simple so that people can read your banner from the farthest distance possible. A few font styles that work on banners are Arial, Verdana, and Lucida.
You should avoid fonts that are far spread out or even very bold, too thick or too thin. You shouldn’t choose GiGi, most all script fonts, and Algerian, Bernard, and more.
Other than this, you should be very particular about the font size; it shouldn’t be too large or too small.
Colors on the banner
One visual aspect of banner printing that evokes the most emotion is color. So, you should choose the color for the banner carefully. You need to keep in mind that every color has different meanings.
For example, green indicates freshness or gives an earthy feel. It coordinates perfectly with brown and other warm earth tones. Red indicates many emotions, depending on how it’s used. Blue makes a person feel calm and airy. You should choose the color based on the message you wish to convey to your audience.
With these important considerations, your banner printing will be perfect. And if you work with us, you will get the best banner printing in Dubai.